David Spark has an interesting perspective on interviews, sometimes writing, sometimes being written about. Spark gets that relationship matters and where you go with this may make or break the story you would like to see about your cause, self, book, etc.
Often people approach me about getting things in print and my answer is mostly the same— Take time to know something about the publication and what the editor wants. It seems odd that in charging ahead to communicate, so often the simple is left behind:
learn what’s wanted and try to provide it
This is not to say write or say what people want to hear, but rather take a moment to consider things from an editor’s and reader’s prospective. Basic? Yeah. Forgotten? Often.