Category Archives: digital media

The Evolution of Digital: Era of Curation

08 Monday Aug 2011

Posted by in digital media, environment, social media

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A Discussion at the Hamptons Institute, July 16, 2011
Presented by Guild Hall in Collaboration with the Roosevelt Institute

[youtube=http://www.youtube.com/watch?v=aQisu6SguJg&feature=player_embedded]

Televised on CSPAN and available online at YouTube, this conversation  between new media leaders includes some worthy perceptions and conclusions about the long arc of digital technology. The forum’s focus delves into how consumers and brands are connecting through new platforms and looks at what may be next in digital media.

In discussion are Christine Cook, SVP Advertising Sales of The Daily, David Steward, President and COO of 20×200/Jen Bekman Projects, Michael Kelley, Chief Marketing Officer of AdGenesis, Anthony Risicotto, General Manager, Tremor Media and moderator Michael Gutkowski of Hearst Corporation.  Each of these panelists has invested more than a decade as executives in key technology roles for multiple corporations—each are contributing innovations and tools that are advancing the digital conversation.

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Loop this way, please

02 Monday May 2011

Posted by in digital media, Social Change, sustainability, technology

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Net Impact and Colorado University Leeds School of Business with sponsor Ball Corporation created a sustainability competition this spring, awarding $12k in prizes.

Over 60 teams from prominent US colleges and universities tried to solve this problem:  how can municipal recycling collection be increased? University of Washington Foster School of Business students answered this challenge by designing a mobile application which maps recycling locations and motivates users by showing where nearby recycling bins are located, adding facebook and geocaching quests and then completing the Loop with partnerships and mobile advertising. Their Loop mobile phone application took first prize, $7,200 and the bragging rights over the likes of University of Southern California’s Mendoza School of Business (2nd Place), DePaul University (3rd place) and other competitors including, USC, Bainbridge Graduate Institute, Kansas, University of Virginia.

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Tools for Change

07 Thursday Apr 2011

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Digital Media in Emerging Markets

UofW Master of Communication in Digital Media and SAL U lecturer Anita Verna Crofts brought the five-part Seattle Arts & Lectures Storyteller Uprising lecture series to  a close with a look at where the series began—examining global change—adding pragmatic measurements and adoption trends in emerging markets (BRIC: Brazil, Russia, India, China). Crofts investigates and instructs on new media adoption and appropriation in resource-poor environments, with a special eye to social tools being adopted for social change.

What it looks like? Certainly not like the US…..pay as you go phones, texting as a primary communication and banking made possible through localized merchant hubs and basic cell service.

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Do what you do, and give some along the way

01 Friday Apr 2011

Posted by in digital media, social media, technology, Uncategorized

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The March 24, 2011 Twestival Seattle—Tweet, meet, give—was a super event, bringing together Social Media Club Seattle and the international Twestival 2011 for FareStart—all at Ray’s Boathouse in Seattle.

“Twestival is a single day, global movement which uses the power of social media to organize offline events that mobilize communities in support of local causes. Since 2009 over 200 cities have participated by hosting offline events raising close to $1.2 million for 137 causes; most notably education and clean water.” from Twestival.com

Twestival’s synergy combines forces, and captures $$ for non-profits along the way….everyone was going to attend regardless to socialize and network, so contributing to good in the process keeps the ‘social’ in social media.

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A Good Story…

28 Monday Mar 2011

Posted by in communication, digital media, social media

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…begins with the writer asking ‘who’s interests are being served?’

suggests Scott Macklin, UofW Masters of Communication in Digital Media (MCDM) faculty and SAL U lecturer. Seattle Arts & Lectures Storyteller Uprising series hit the heartnote with the fourth lecture in a five lecture series addressing the stories we tell, how we tell them and where digital media may shift the fabric of the story itself.

Macklin discussed ways that we can use new media and traditional storytelling to convene, begin dialogues, build trust and create meaning.

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You Posted What on Facebook?

13 Sunday Mar 2011

Posted by in communication, digital media, technology

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Demonstrating once again there is no protection from one’s own stupidity, social media brings home the message of shortsightedness in a very special way—the gift that keeps on giving with online presence that cannot always be removed. Kraig Baker, lawyer and UofW MCDM adjunct faculty member, provided a brief outline of social media’s legal considerations at the Seattle Arts & Lectures U Storyteller Uprising lecture at Kane Hall, UofW last week.

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Spontaneous Sprouting

09 Wednesday Mar 2011

Posted by in best practices, digital media, environment

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Add to Eric Liu’s considerable credentials as founder of Guiding Lights Network, former Clinton speechwriter, author, and lawyer—garden brain enthusiast.

Liu spoke and at the recent Four Peaks event in Seattle, examining Seattle’s key attributes and meaningful ways to commemorate the upcoming 50th anniversary of the Space Needle.

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Technology, Citizenship and Change

24 Thursday Feb 2011

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The idea of democratizing technology and of technology changing democracy is in front of us each day. Very real events make the SAL U Storyteller Uprising lecture series more than apropos—this study is an opportunity to understand a shift in communication and citizenship, and David Domke, UofW Communication Dept. Head, framed a broad, historical perspective for his lecture at Kane Hall.

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What Would Julia Do?

22 Tuesday Feb 2011

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Four Peaks examines the 4 core industries of the Puget Sound–Innovation, Community, Entrepreneurship and Entertainment.

Four Peaks officially launched its series of monthly salons at the University of Washington today with a discussion of food and science featuring special guest, Nathan Myhrvold. Myhrvold is  CEO and founder of Intellectual Ventures and was Microsoft’s first CIO. He has just published an astounding cookbook—a 5 volume collection of some 22oo pages, Modernist Cuisine: The Art and Science of Cooking is set to make history with a early induction into the Gourmand Hall of Fame of Cookbooks during the Paris Cookbook Fair on March 3.

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Storyteller Uprising

10 Thursday Feb 2011

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At the  intersection of social media and storytelling is the crux of transformative engagement. Seattle Arts and Lectures (SAL U) is partnering with the University of Washington’s Master of Communication in Digital Media (#MCDM) for Storytelling Uprising: Narrative & Engagement Intelligence in the Digital Age.

5 lectures. Each with a special focus. Insights into the technology that is shaping the world around us and shifting the way we communicate.  MCDM Director Hanson Hosein’s opening overview of the series touched on risk, filmography, and emerging markets.  It’s what surrounds us from Egypt to Old Spice—the process, strategy of engagement and outcomes. Social media combines journalism with marketing, and yet takes control away from both journalists and marketers. A mixed group of students and the public attended the first of this promising series at Kane Hall on the UofW campus.

How do we convince people to transact with our content in a way that justifies our effort? —Hanson Hosein

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