Spent some time yesterday learning about a new directory designed to bring the Pacific Northwest’s green education programs into a single, comprehensive online directory. Designed to let students interested in green careers learn about both careers and program options, EcoWiz.net is the brainchild of a team of professionals, all working in the sustainability space (more on this later).
Seattle Social Media Club’s monthly meeting hosted at Microsoft’s Conference Center on December 8, 2010 in Redmond, Washington raised key questions for 2011 with panelists from non-profit, for profit and government organizations.
Third in a Series
As the manager of one of the most progressive state transportation department websites, Jeremy Bertrand delivers Washington Department of Transportation information to some 6 million residents through myriad channels. The integrated websites, blog, news and twitter accounts also relate to mobile apps, fed by complex traffic monitoring systems and 100s of traffic cameras.
As for 2011, Jeremy notes several interesting stats. First off, social marketing is driving about 10% of all web visits to WSDOT sites, a significant factor. Then there is the audience dynamic, which goes something like this: 75% of income generated today comes from baby boomers. Only 1 in 5 boomers are using social media. The challenge is one of customizing information, so it is right-matched for audience. An inferred dynamic is how to grow technology and information distribution while reaching all audiences, including late tech adopters.
“A lot of people attack the sea. I make love to it.” —Jacques Cousteau
Lea Haratani has had a lifelong passion for the ocean, and every day she tries to show it. Some days, it means not eating fish. Other times, it’s all about taking a walk on the beach—or diving off the coast of Belize with Jim Simon, the vice president of one of the nation’s largest ocean conservation organizations, Oceana. She might also be found circulating petitions against offshore drilling with her children at Bookshop Santa Cruz, or organizing a fundraising event for Oceana at the Saint Francis Yacht Club in San Francisco.
Author David Helvarg brought a wave of ocean enthusiasm to his reading at Bookshop Santa Cruz. The long-time activist and founder of the ocean dedicated organization, Blue Frontier, was in town to promote his new book, “Saved by the Sea” but took questions concerning the Gulf Coast oil spill. This was just before Helvarg abandoned his book tour to visit the Gulf and put his focus on the crisis at hand. See his report from the Gulf here.
…this was Costner’s comment, when discussing the lack of initial interest in his oil-cleaning centrifuge. 32 have now been ordered by BP. Still room for daily applications in all water operations.
See interview here:
This week I attended the world premiere of Ocean Voices as a guest of Oceana’s Ocean Council Vice Chair, Lea Haratani. The newly remodeled Academy of Science in SF was buzzing with activity and shining in spectacular fashion with science, science everywhere.
Ocean Voices is a combination of recorded sound, live music and images of the ocean. Many voices came together to express the vast, magical ocean….children from all over the nation, indigenous peoples and perhaps, a Cousteau or two….accompanied by live performances of violin, cello, guitar and keyboard. Ocean Voices was composed by sound artist Halsey Burgund and marine biologist Wallace J. Nichols, who joined forces for this amazing expression of love, science and art.
Former Vice President and Nobel Peace Prize winner Al Gore opened at University California Monterey Bay on May 17 with this quote “Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever does.”—Margaret Mead
Attended the “Sea of Consequence” talk by Save Our Shores (SOS) at the Museum of art and History in downtown Santa Cruz last week.
Emily Granville, Save Our Shores educator, gave this attentive group a startling look at where American’s relationship with plastic is headed. (Not long term-maybe terminal-was my take-away from this talk)
- At any given time, about 3 million tons of trash can be found floating off the California Coast
- 80% of floating ocean trash is plastic
- 80% of plastic pollution that enters the ocean originated from a land-based source
- SOS tracking data shows that from June 2007 – March 2010 SOS volunteers have removed over 19,887 plastic bags during beach and river cleanups
- There is no known life cycle for plastic (Translate: Plastic is forever)
Bill McKibben was right 20 years ago, and he is right today. Then, The End of Nature offered dire predictions about global warming. His new book, Eaarth: Making a Life on a Tough New Planet is named for the new planet we are creating. The news is not good. In December 2009, as the United Nations climate change meetings got underway in Copenhagen, Denmark, a team of computer jockeys from institutions including MIT built a model which demonstrated that the impact of global warming had already crossed seemingly irreversible thresholds.
“But now….it’s time to think with special clarity about the future. On our new planet growth may be the one big habit we must finally break.”—Bill McKibben, Eaarth
Carl Safina included the above quote from poet Gary Snyder in his talk on fisheries and ocean conservation at Hopkins Marine Station in Monterey yesterday.
Safina is an author, professor and ocean activist–not necessarily in that order. As the co-founder and president of Blue Ocean Institute, Safina has long been a voice in ocean and fishery conservation.