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Pamela Biery

~ communication, pr, writing

Pamela Biery

Tag Archives: technology

social smarketing

26 Thursday Aug 2010

Posted by Pamela Biery in best practices, communication, public relations

≈ Comments Off on social smarketing

Tags

best practices, social, social marketing, tech tools, technology

Is it called social marketing because it promotes social activism or because it uses social mediums to share messaging?

Both? Neither? Increasingly it seems like something that started as a way of building ad hoc interest has become co-opted by Fortune 500. Either way, there will be more of it and more to learn.

In my search for best practices, I ran across this collection of notable case studies on Mashable. Concluding with this memorable advice:

Forget divining a big, meaningful business objective before getting started – you’ll end up in analysis paralysis. Just make sure you’re making an existing business function better and get started.  Today.

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