Digital Media in Emerging Markets
UofW Master of Communication in Digital Media and SAL U lecturer Anita Verna Crofts brought the five-part Seattle Arts & Lectures Storyteller Uprising lecture series to a close with a look at where the series began—examining global change—adding pragmatic measurements and adoption trends in emerging markets (BRIC: Brazil, Russia, India, China). Crofts investigates and instructs on new media adoption and appropriation in resource-poor environments, with a special eye to social tools being adopted for social change.
What it looks like? Certainly not like the US…..pay as you go phones, texting as a primary communication and banking made possible through localized merchant hubs and basic cell service.
