09 Tuesday Sep 2014
Posted in best practices, communication, environment, sustainability, Thought Leadership
≈ Comments Off on SBC—People Planet, Profit
Last spring, when snow was still on the ground in sad little clumps, I began some conversations with Lucy Blake and Steve Frisch about Sierra Business Council’s beginnings, goals and the perspective they will bring to their 20th Anniversary Conference, Peak Innovation at Lake Tahoe’s Granlibakken October 8-10, 2014.
28 Monday Mar 2011
Posted in communication, digital media, social media
≈ Comments Off on A Good Story…
…begins with the writer asking ‘who’s interests are being served?’
suggests Scott Macklin, UofW Masters of Communication in Digital Media (MCDM) faculty and SAL U lecturer. Seattle Arts & Lectures Storyteller Uprising series hit the heartnote with the fourth lecture in a five lecture series addressing the stories we tell, how we tell them and where digital media may shift the fabric of the story itself.
Macklin discussed ways that we can use new media and traditional storytelling to convene, begin dialogues, build trust and create meaning.
13 Sunday Mar 2011
Posted in communication, digital media, technology
≈ Comments Off on You Posted What on Facebook?
Demonstrating once again there is no protection from one’s own stupidity, social media brings home the message of shortsightedness in a very special way—the gift that keeps on giving with online presence that cannot always be removed. Kraig Baker, lawyer and UofW MCDM adjunct faculty member, provided a brief outline of social media’s legal considerations at the Seattle Arts & Lectures U Storyteller Uprising lecture at Kane Hall, UofW last week.
05 Saturday Mar 2011
Posted in Book Reviews, communication, Uncategorized, writers and writing
≈ Comments Off on Another Set of Eyes
Tracy Kidder looks like a very serious writer, but as soon as he starts speaking, it is delightfully clear he doesn’t take himself seriously.
Kidder was in Seattle for the Seattle Arts & Lectures series and held forth discussing his writing, followed by audience questions, moderated by Dr. Ed Taylor of the University of Washington’s Educational and Leadership Policy Studies.
Kidder’s talk titled Another Set of Eyes centered on his nearly 40-year relationship with editor, Richard Todd, who he met early in his career at The Atlantic Monthly. Todd is reported to have incidentally suggested the topic for Kidder’s 1981 Pulitzer Prize winning book The Soul of a New Machine. Many readers know Kidder from his remarkable books, The New York Times bestseller Strength in What Remains (2009) and Mountains Beyond Mountains (2003).
24 Thursday Feb 2011
Posted in communication, digital media, technology
≈ Comments Off on Technology, Citizenship and Change
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The idea of democratizing technology and of technology changing democracy is in front of us each day. Very real events make the SAL U Storyteller Uprising lecture series more than apropos—this study is an opportunity to understand a shift in communication and citizenship, and David Domke, UofW Communication Dept. Head, framed a broad, historical perspective for his lecture at Kane Hall.
22 Tuesday Feb 2011
Posted in communication, digital media, social media
≈ Comments Off on What Would Julia Do?
Four Peaks examines the 4 core industries of the Puget Sound–Innovation, Community, Entrepreneurship and Entertainment.
Four Peaks officially launched its series of monthly salons at the University of Washington today with a discussion of food and science featuring special guest, Nathan Myhrvold. Myhrvold is CEO and founder of Intellectual Ventures and was Microsoft’s first CIO. He has just published an astounding cookbook—a 5 volume collection of some 22oo pages, Modernist Cuisine: The Art and Science of Cooking is set to make history with a early induction into the Gourmand Hall of Fame of Cookbooks during the Paris Cookbook Fair on March 3.
29 Wednesday Dec 2010
Posted in communication, public relations, social media, Thought Leadership, Uncategorized
≈ Comments Off on Social Media Club Seattle: State of the Social 2011
Earlier this month I attended the Seattle Social Media Club’s monthly meeting hosted at Microsoft’s Conference Center on December 8, 2010 in Redmond, Washington. These last posts of 2010 look ahead at social media for 2011 with notes from this event…
Second in a Series
Scott Porad, CTO for Cheezburger Network — I Can Has Cheezburger?, Failblog.org and more–brought not only some great photos, but also key points for social media in 2011.
Privacy, data and the exchange of privacy rights for data access.
19 Sunday Dec 2010
Posted in best practices, communication, social media, Uncategorized
≈ Comments Off on Social Media Club Seattle: State of the Social 2011
Earlier this month I attended the Seattle Social Media Club’s monthly meeting hosted at Microsoft’s Conference Center on December 8, 2010 in Redmond, Washington. There was a good mix of public, for profit and non-profit speakers discussing what they had experienced in 2010 and what they saw emerging for 2011 “State of the Social”. Social media shapers Eugene Cho, Jeremy Bertrand, Scott Porad, Kathy Gill, and Sean O’Driscoll showed up and gave frank and fresh insights.
30 Monday Aug 2010
Posted in best practices, communication, public relations, Uncategorized
≈ Comments Off on interview improvers
David Spark has an interesting perspective on interviews, sometimes writing, sometimes being written about. Spark gets that relationship matters and where you go with this may make or break the story you would like to see about your cause, self, book, etc.
Often people approach me about getting things in print and my answer is mostly the same— Take time to know something about the publication and what the editor wants. It seems odd that in charging ahead to communicate, so often the simple is left behind:
learn what’s wanted and try to provide it
This is not to say write or say what people want to hear, but rather take a moment to consider things from an editor’s and reader’s prospective. Basic? Yeah. Forgotten? Often.
26 Thursday Aug 2010
Posted in best practices, communication, public relations
≈ Comments Off on social smarketing
Is it called social marketing because it promotes social activism or because it uses social mediums to share messaging?
Both? Neither? Increasingly it seems like something that started as a way of building ad hoc interest has become co-opted by Fortune 500. Either way, there will be more of it and more to learn.
In my search for best practices, I ran across this collection of notable case studies on Mashable. Concluding with this memorable advice: