20 Monday Aug 2012
Posted in social media, writers and writing
≈ Comments Off on This Summer
Tags
Grass Vally, moonrise, social media, summer, writing, yubanet.com
It is a busy season with writing, web projects and an amazing array of outdoor adventures.
I’ll be posting links here from time on work occurring across the boards, including footnotes on social—which filters through my twitter feed on these pages, but mostly watch for my writing elsewhere, like on YubaNet.com.
Summer evening, cool breezes the press of warm sunshine, or a moon rising over Grass Valley—enjoy!
08 Monday Aug 2011
Posted in digital media, environment, social media
≈ Comments Off on The Evolution of Digital: Era of Curation
A Discussion at the Hamptons Institute, July 16, 2011
Presented by Guild Hall in Collaboration with the Roosevelt Institute
[youtube=http://www.youtube.com/watch?v=aQisu6SguJg&feature=player_embedded]
Televised on CSPAN and available online at YouTube, this conversation between new media leaders includes some worthy perceptions and conclusions about the long arc of digital technology. The forum’s focus delves into how consumers and brands are connecting through new platforms and looks at what may be next in digital media.
In discussion are Christine Cook, SVP Advertising Sales of The Daily, David Steward, President and COO of 20×200/Jen Bekman Projects, Michael Kelley, Chief Marketing Officer of AdGenesis, Anthony Risicotto, General Manager, Tremor Media and moderator Michael Gutkowski of Hearst Corporation. Each of these panelists has invested more than a decade as executives in key technology roles for multiple corporations—each are contributing innovations and tools that are advancing the digital conversation.
19 Sunday Jun 2011
Posted in best practices, public relations, social media, technology
≈ Comments Off on Pull is the New Push
The best thing about talking to many people from different places is that all manner of things find their way into conversation, allowing me to discover what I know…sometimes my opinions have changed and I may not have quite caught up myself.
Case in point: I recently was discussing growth plans with a small manufacturer and taking a look at their structure, I saw they were really pushing their products out in a traditional way, with on the ground reps seeking just the right places to sell merchandise. Yes, they have social media, yes they have other marketing in place. After this examination and conversation I realized that I don’t see a future in ‘pushing’ products—so much points to ‘pulling’ buyers or prospects or clients to an organization. Of note also is that over the last decade I have witnessed the almost complete abandonment of on the ground sales forces, driven by lots of complex factors, but still concluding with the same simple reality.
19 Sunday Dec 2010
Posted in best practices, communication, social media, Uncategorized
≈ Comments Off on Social Media Club Seattle: State of the Social 2011
Earlier this month I attended the Seattle Social Media Club’s monthly meeting hosted at Microsoft’s Conference Center on December 8, 2010 in Redmond, Washington. There was a good mix of public, for profit and non-profit speakers discussing what they had experienced in 2010 and what they saw emerging for 2011 “State of the Social”. Social media shapers Eugene Cho, Jeremy Bertrand, Scott Porad, Kathy Gill, and Sean O’Driscoll showed up and gave frank and fresh insights.